Who am I? Muye Industry – Chinese Off-Road Modification Aficionados
Muye Industrial, founded in Shenzhen, China in 2018, is a developer of original off-road vehicle accessories and peripherals, specializing in aftermarket products for off-road models. Guided by the brand philosophy of “Unbounded Wilderness, Born for the Wild,” Muye believes that off-roading is not merely a way of driving, but more of a life attitude — a courageous exploration of the unknown and an endless pursuit of a free-spirited life.
Muye Industrial continuously innovates, pushing the boundaries of off-road vehicles through technological strength. The company develops interior and exterior accessories characterized by rugged styling and novel designs.These products empower off-road enthusiasts to enjoy a calm and comfortable driving experience amid various complex off-road environments, even in challenging terrains, enhancing the thrill of adventure.
Located in Dongguan, Guangdong, Muye’s Factory covers an area of approximately 3,000 square meters and is equipped with more then 30 CNC precision engraving machines of different models, including high-precision 4-axis CNC lathes, 5-axis drilling and tapping machines, and Hachi profile machines. The company uses premium aerospace-grade 6061 aluminum-magnesium alloy as raw material, and adopts advanced CNC precision engraving technology and sheet metal processing.Surfaces are treated with anodizing and spray coating for color application, resulting in higher hardness, superior scratch resistance, and long-lasting color stability.
Muye Industry possesses the capability to design and develop a full range of off-road vehicle accessories. The brand insists on originality and holds multiple domestic utility model patents and design patents in China.With a strong emphasis on practicality, Muye involves professional off-road modifiers deeply in the R&D process, continuously refining products based on real-world feedback to ensure optimal performance in actual usage scenarios. Safety is always the priority—every new product undergoes multiple rigorous tests before market release.
Due to this craftsman spirit of high standards and strict requirements, Muye has earned an excellent reputation in the off-road modification community, receiving widespread recognition and popularity among enthusiasts. It now stands as a leading player in the off-road vehicle accessory industry in China.
We believe that with Muye Industrial’s support, every off-road enthusiast can discover their unique driving pleasure, fully embracing the freedom and excitement that off-roading offers—always exploring, always leading with innovation.
Muye Industry also focuses on the inheritance and development of off-road culture. We believe that off-roading is not just a driving skill, but more importantly, the inheritance of a culture and a spirit. We actively participate in promoting and exchanging off-road culture, sharing the fun and experience of off-roading with enthusiasts, and working together to drive the development of off-road culture.
